Privacy policy
Privacy Policy
How we collect, use, disclose and protect personal information while supporting professional buyers and wholesale activewear transactions.
LAST UPDATED: OCTOBER 13, 2026
Transparency for every wholesale partnership.
This Privacy Policy describes how Thewildloom ("we," "us," or "our") handles personal information collected through thewildloom.com and related business interactions.
We focus on women's activewear wholesale, supplying product collections that may include yoga leggings, sports bras, training tops, athletic shorts, tennis-inspired apparel, matching workout sets and jumpsuits to retailers, studios, online merchants and distributors.
While our customers are primarily businesses, information about individuals representing those businesses may still be personal information. Examples include names, business emails, telephone numbers, account identifiers, delivery contacts and website activity.
This policy outlines what information may be collected, why it is processed, which parties may receive it, how retention and security are approached, and what rights may apply depending on the visitor's jurisdiction.
Our actual data practices depend on our operational processes, Shopify configuration, installed apps, service providers and applicable legal requirements.
Who Is Responsible for Personal Information?
The legal entity operating Thewildloom is responsible for processing personal information associated with its own business activities to the extent it acts as a controller or equivalent business under applicable privacy law.
Our trading name is Thewildloom. Our registered legal business name and address must be identified accurately in the published legal and contact information:
Legal Entity: [Full Registered Legal Business Name]
Business Address: [Full Verified Registered Address]
Privacy Contact: sales@thewildloom.com
Some service providers process data on our instructions, while others may have independent responsibilities. Their roles depend on the service, contractual arrangements and applicable law.
Personal Information Categories
The specific information we receive depends on how you interact with Thewildloom. Browsing a product collection differs from applying for wholesale access, submitting an inquiry or completing a commercial order.
| Data Category | Examples | Purpose |
|---|---|---|
| Business Contact Information | Name, business email, phone number, job role and company name. | Wholesale inquiries, communication and customer relationship management. |
| Business Verification | Company website, location, registration or resale information where necessary. | Assessing legitimate wholesale purchasing eligibility. |
| Account Details | Customer account identifiers, account permissions and authentication information. | Managing authorized account access and purchasing services. |
| Orders and Transactions | Product styles, sizes, colors, quantities, prices, invoices and transaction history. | Processing orders, accounting and managing commercial records. |
| Delivery Information | Recipient, company address, telephone number, shipping reference and fulfillment updates. | Arranging delivery and resolving shipping concerns. |
| Payment-Related Information | Billing details, payment confirmation, status and limited transaction references. | Payment administration, fraud prevention and financial reconciliation. |
| Website & Technical Information | IP address, device, browser, security events and permitted usage analytics. | Website functionality, security and authorized measurement. |
| Customer Communications | Emails, quotations, submitted documents, support questions and product requests. | Customer support, business coordination and dispute resolution. |
We do not intentionally require sensitive personal information for ordinary wholesale browsing or standard ordering. Any additional information should be requested only for a legitimate and lawful purpose.
Sources of Personal Information
Information You Provide
Information submitted through account registration, wholesale forms, order checkout, emails, requests for quotations and customer support messages.
Information from Transactions
Records created when we review orders, prepare invoices, manage fulfillment, assess product issues or communicate order updates.
Technical Information
Certain identifiers and activity information generated through browser connections, site security tools and enabled website services.
Service Provider Information
Relevant payment status, delivery events, account verification signals or support records received from authorized providers.
Where personal information is obtained from another source, its collection and use should be compatible with applicable law and our relevant business purposes.
How Thewildloom Uses Information
We process personal information where reasonably necessary to operate our website and administer legitimate wholesale business relationships.
- Wholesale applications: Review business eligibility, process account requests and maintain approved customer profiles.
- Customer service: Answer product inquiries, assist with quotations and communicate relevant business information.
- Order processing: Manage accepted orders, product selections, invoices, payments and fulfillment instructions.
- Delivery administration: Provide shipping details to relevant fulfillment partners and coordinate delivery-related questions.
- Fraud prevention: Protect customer accounts, review suspicious transactions and support legitimate website security.
- Business recordkeeping: Maintain documentation needed for tax, accounting, contracts and legal claims.
- Website improvement: Evaluate functionality, product discovery and performance where analytics processing is lawfully enabled.
- Marketing: Communicate product launches, collections or wholesale information where lawful and subject to applicable choices.
We aim to collect and use information only for purposes that are appropriate to the relevant interaction and our legal obligations.
Privacy matters across every stage of a professional wholesale relationship.
Why Processing May Be Legally Permitted
Where applicable data protection laws require a legal basis, the basis may depend on the type of processing, the information involved and the jurisdiction.
Contractual Necessity
Processing reasonably necessary to respond to requested purchase steps, administer transactions or perform agreed commercial obligations.
Legitimate Interests
Appropriate business operations such as account security, customer service, fraud prevention and proportionate website improvement, subject to applicable legal safeguards.
Legal Obligations
Activities required for tax, accounting, regulatory compliance, lawful requests or other mandatory legal duties.
Consent
Processing activities that require permission, such as certain optional cookies, advertising technologies or promotional communications.
Where consent is the relevant legal basis, individuals may withdraw it through applicable controls. Withdrawal does not make earlier lawful processing invalid.
Privacy for Business Customers and Their Teams
Retailers, boutiques and distributors often designate several contacts for the same wholesale relationship. Those contacts may include purchasers, financial administrators, warehouse personnel, import representatives and receiving staff.
We may use the information of those individuals to coordinate legitimate business activities such as preparing quotations, confirming orders, issuing invoices or arranging shipment.
Business customers should provide third-party contact information only where they have a lawful basis for doing so and should ensure the information remains accurate.
Wholesale account information may also be used to administer customer-specific account permissions, business verification and other relevant purchasing functions where implemented.
Who May Receive Personal Information?
We may disclose limited information where reasonably necessary to provide services, fulfill contracts, comply with applicable law or support other legitimate purposes.
- Shopify: Online commerce infrastructure, account services, hosting and applicable storefront functionality.
- Payment providers: Payment verification, secure transaction processing, refund handling and fraud-related services.
- Shipping and fulfillment providers: Order preparation, freight coordination, customs processing and parcel delivery.
- Customer service and communications systems: Appropriate tools used to manage inquiries, support and legitimate communications.
- Analytics and marketing providers: Only where such services are enabled and their use is otherwise legally permitted.
- Professional advisers: Legal, accounting and other qualified advisers when access is reasonably necessary.
- Public authorities: When disclosure is legally required or otherwise properly authorized.
- Business transfers: Appropriate disclosure associated with a legitimate corporate reorganization or transfer, subject to lawful safeguards.
Service providers should receive only the information reasonably relevant to their services. Their precise roles and responsibilities depend on the applicable contracts and data protection laws.
Shopify and Storefront Technology
Thewildloom operates through Shopify. The platform may process certain information necessary for commerce functions, customer accounts, checkout, security and other enabled services.
Depending on the relevant product and processing activity, Shopify may operate under different privacy roles. Shopify's own services can also have separate privacy disclosures.
For information about Shopify's applicable practices, please consult its Consumer Privacy Policy.
Thewildloom remains responsible for accurately describing the processing activities it controls and the third-party integrations it actually uses.
Cookie preferences and browsing choices.
Our website may use cookies, pixels and similar technologies for essential services, security, permitted analytics or marketing activities where enabled.
Where applicable, visitors can manage optional technologies using the available cookie consent interface or relevant browser settings.
Qualifying visitors may also have rights to opt out of certain personal information sharing or targeted advertising activities under applicable laws.
More information can be found in our Cookie Policy. The policy page itself does not replace the technical configuration required to implement consent and opt-out choices.
International Processing and Data Transfers
Our online wholesale business may interact with customers and service providers in different countries. Certain personal information may be processed or accessed outside the country where an individual resides.
International processing may occur through payment services, hosting, shipping arrangements, communications systems and other authorized operations.
Where required by applicable law, appropriate transfer mechanisms and safeguards should be used for relevant cross-border processing activities.
Safeguarding Personal Information
We aim to use reasonable organizational and technical measures to protect personal information, taking into account the nature of our business activities and the information involved.
Safeguards may include authorized access limitations, account security, appropriate service providers and practical procedures for handling sensitive business records.
Customers should protect their account passwords and notify us promptly if they suspect unauthorized account access or unusual transaction activity.
No internet-connected service can be guaranteed to eliminate every security risk. Relevant incidents will be handled according to the applicable contractual and legal requirements.
How Long We Keep Information
We retain personal information only for as long as reasonably necessary for legitimate purposes, including wholesale transaction administration, accounting, customer service, security and legal obligations.
Different categories of records may have different retention periods. Invoices and financial documentation may require longer retention than temporary technical logs or routine marketing preferences.
When information is no longer necessary and no legal exception applies, we aim to delete, anonymize or otherwise handle it appropriately.
Privacy Rights and How to Exercise Them
Depending on your location and applicable laws, you may have the right to request:
- Access to personal information held about you.
- Correction of inaccurate or incomplete information.
- Deletion of qualifying personal information, subject to lawful exceptions.
- Restriction of or objection to certain processing.
- Portability of certain information where legally required.
- Withdrawal of consent for processing based on consent.
- Opting out of qualifying data sharing, sale or targeted advertising practices.
- Information about how a privacy request has been handled or review where applicable.
To exercise an applicable right, contact sales@thewildloom.com. Please describe your request and provide information reasonably necessary to identify the relevant records.
We may need to verify your identity or authority before completing the request. Requests will be considered within legally applicable timeframes. Some information may need to remain in our records for lawful accounting, contractual, security or regulatory reasons.
Wholesale News and Promotional Preferences
Thewildloom may communicate about available collections, new products and wholesale opportunities where permitted by applicable marketing and privacy laws.
Where promotional emails are used, recipients should have access to appropriate unsubscribe or preference controls. Opting out of optional marketing does not necessarily prevent essential order confirmations or other transaction-related notices.
We do not intend to use ordinary business contact details for unrelated purposes inconsistent with applicable law or the disclosed processing context.
Business Audience and Independent Services
Our website is intended primarily for professional buyers. We do not knowingly seek to collect personal information directly from children through wholesale registration or purchasing processes.
External websites linked from Thewildloom may apply their own data practices. Visitors should review the relevant notices before submitting personal information to independently operated services.
If you believe information was submitted by a child inappropriately, contact our privacy support email for review.
Changes, Questions and Contact Details
We may update this Privacy Policy when our business operations, website integrations, service providers or relevant legal obligations change. The current version will display an updated publication date.
Where material changes require additional notices or consent under applicable law, we will take appropriate steps.
For privacy-related questions, requests or concerns, contact:
Thewildloom
Website: https://thewildloom.com
Email: sales@thewildloom.com
Legal Entity: [Full Registered Legal Business Name]
Registered Address: [Full Verified Business Address]
Your privacy questions matter.
Our team welcomes inquiries about customer records, account information, marketing preferences and privacy rights.