Understanding Cookies and Similar Technologies

Cookies are small pieces of data that a website may store on your browser or device. They help websites maintain sessions, remember permitted preferences, support shopping carts, and understand how visitors interact with online services.

Similar technologies may include tracking pixels, local storage, web beacons, tags, and identifiers. These technologies operate differently but may serve related purposes involving site functionality, security, analytics, or permitted marketing activities.

Session Cookies

Session cookies generally operate during an active browsing session. They can help support navigation, login continuity, cart activity, and other temporary website functions. Their duration is typically connected to the relevant session.

Persistent Cookies

Persistent cookies may remain on a device after a browsing session ends. Depending on their purpose, they may remember selected preferences or support future visits. Their duration varies according to configuration and applicable requirements.

First-Party and Third-Party Cookies

First-party cookies are generally associated with the website that you are visiting. Third-party technologies may be provided by services involved in commerce, security, payments, analytics, or advertising. Independent providers may also maintain their own privacy notices.

Cookie Categories and Their Purposes

Different categories of cookies may support different functions. The following table explains typical purposes of technologies that may be used within our Shopify-powered storefront, depending on which features and integrations are actually enabled.

Not every technology described above is necessarily active at all times. Installed Shopify apps, optional integrations, and store settings determine the specific cookies that may be used.

Cookies and Our B2B Wholesale Experience

Thewildloom is designed primarily for professional apparel purchasers, including fashion retailers, independent boutiques, fitness studios, online businesses, and distributors.

Wholesale purchasing can involve comparing multiple products, choosing sizes and colors, reviewing minimum quantities, submitting inquiries, and managing larger assortments. Certain website technologies may support these activities.

Business Account Access

If business account registration and wholesale login are enabled, essential session technologies may help maintain secure access and appropriate account permissions. Business verification remains separate from optional advertising consent.

Product Selection and Shopping Cart

Cookies may help maintain selected products, quantities, and variants while buyers move between product pages and checkout. This can be particularly useful when preparing mixed-color or mixed-size orders.

Wholesale Applications and Inquiries

Forms used for wholesale inquiries or applications may rely on necessary security and session technologies. Information voluntarily submitted through these forms is governed by our Privacy Policy.

Customer Support

Where supported by our website tools, technologies may help maintain the functionality of contact forms and customer support features. We use legitimate business communications to answer product and order-related questions.

Analytics, Website Performance and Marketing

Where analytics are enabled and legally permitted, website technologies may help us understand the performance of our online store and improve the experience for professional buyers.

Information may include aggregated page activity, navigation patterns, popular product collections, device characteristics, and technical performance information.

These insights may help us improve mobile usability, category navigation, product presentation, wholesale information, and the clarity of our purchasing process.

If marketing technologies are enabled, they may support campaign measurement or relevant advertising on external services. Their operation depends on the actual tools installed and the choices available to visitors under applicable law.

Shopify and Third-Party Technologies

Our store uses Shopify technology to operate its online commerce services. Shopify-related technologies may support essential functions such as hosting, secure sessions, checkout, shopping carts, and other storefront services.

Additional technologies may be provided by payment processors, analytics services, fulfillment tools, customer service applications, or marketing platforms, depending on our active integrations.

These third-party providers may have their own privacy notices and contractual responsibilities. We encourage visitors to review relevant third-party policies when interacting with separate services.

For further information about Shopify's personal information practices, see the Shopify Consumer Privacy Policy.

External Links and Embedded Resources

Our website may link to third-party websites or display embedded resources. Once a visitor interacts with an independent service, that provider's privacy practices may apply.

Technology Updates

As our business and website evolve, we may update applications and integrations. Material changes affecting cookies or visitor information will be reflected in our privacy documentation when appropriate.

Managing Cookie Preferences

Website Consent Settings

Where a cookie banner or preference interface is available, visitors may use it to manage optional categories. The available settings can depend on regional legal requirements and our active consent management configuration.

Browser Controls

Browsers typically offer settings for blocking cookies, clearing stored website information, and limiting certain tracking activities. Deleting cookies may reset saved settings or require you to sign in again.

Mobile Privacy Settings

Mobile operating systems and browsers may provide additional controls for website storage, advertising identifiers, or cross-site tracking.

Privacy Preference Signals

Some browsers communicate privacy preferences through supported signals. Where recognition of such signals is legally required, applicable opt-out choices should be processed through the store's configured privacy mechanisms.

Privacy Rights and Individual Choices

Depending on applicable law and your location, you may have rights to request access to personal information, correction, deletion, restriction of certain processing, or withdrawal of consent.

Some laws may also provide rights to opt out of certain sharing or targeted advertising activities, to receive information in a portable format, or to submit a complaint to an appropriate authority.

We may need to verify the identity or authority of a person making a request before taking certain actions. Some information may need to be retained for order processing, accounting, fraud prevention, or legal compliance.

For details on personal information processing, please visit our Privacy Policy.

Retention, Security and International Visitors

Cookie retention periods vary according to their purpose and configuration. Some technologies operate for a session, while others may remain until their configured expiration date or until removed.

As an online wholesale business, our services may be accessed from multiple countries. Certain information may be processed by technology providers operating in different jurisdictions, subject to applicable legal safeguards.

We seek to apply appropriate security measures for our digital operations. However, no browser, network, or website system can be guaranteed completely secure.

Policy Updates

We may update this Cookie Policy when our website functionality, third-party services, technology settings, or legal requirements change. The updated version will identify its publication date.

Contact Information

For questions about cookies, optional tracking, wholesale account privacy, or website functionality, contact Thewildloom at sales@thewildloom.com.